Web Marketing for the Music Business

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Table of Contents

Graphic Editing Software
Web Development Software
Where to Find Templates Online
Resources for Scripts and Forms
Check Your Web Site for Problems and Compatibility
Keyword and SEO Tools for Search Engine Optimization
Tell a Friend Script to Add to Your Website
Statistics and Web Analytics Tool to Use on Your Website
Just a Few of the Many Music Players for Your Web Site
Video Editing Tools
Major Online Retailers
Links to the Main Online Retailers for Selling Swag
Music Industry Trade Associations
Examples of Industry Conferences
Resources for E-zines and Distribution of Press Releases
Resources for Internet Radio Promotion
Lists of Social Networking Sites
Ringtone Sales Services
SMS Messaging Services
Mobi Design Web Sites

FOUND IN Chapter 5

Graphic Editing Software

GIMP for Windows www.gimp.org

Serif PhotoPlus www.freeserifsoftware.com/software/PhotoPlus/default.asp

Paint.net www.getpaint.net

Pixia http://park18.wakwak.com/~pixia/download.htm

ImageForge www.cursorarts.com/ca_imffw.html

Ultimate Paint www.ultimatepaint.com

XnView www.download.com/XnView/3000-2192_4-10067391.html?tag=lst-0-5

Saint Paint Studio www.download.com/Saint-Paint-Studio/3000-2192_4-10066321.html?tag=fd_sptlt

For more photo editor software, try the following:

www.photo-freeware.net

www.download.com

www.softpedia.com

Web Development Software

Microsoft Expression Web www.microsoft.com/expression/products/overview.aspx?key=web

Front Page http://office.microsoft.com/en-us/frontpage/default.aspx

Adobe Dreamweaver www.adobe.com/products/dreamweaver

CoffeeCup www.coffeecup.com/software

Nvu http://nvudev.com/index.php

Namo WebEditor www.namo.com

WebStudio www.webstudio.com

SiteSpinner www.virtualmechanics.com

Web Easy www.v-com.com/product/Web_Easy_Pro_Home.html

Web Builder www.wysiwygwebbuilder.com

Web Plus www.freeserifsoftware.com/software/WebPlus/default.asp

Templates

Template Monster www.templatemonster.com

4Templates www.4templates.com

FreeWebsiteTemplates www.freewebsitetemplates.com

Generate your own dummy text at www.webdevtips.co.uk/webdevtips/codegen/clickgo.shtml

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Chapter 6

Resources for Scripts

Online HTML Code Generator http://htmlcode.discoveryvip.com

Click & Go drop down list generator www.webdevtips.co.uk/webdevtips/codegen/clickgo.shtml

Meta tag and SEO generators www.submitcorner.com

Guestbook and mailing list script generators www.javascript.nu/cgi4free

HTML and CSS scripts www.hypergurl.com/htmlscripts.html

Check Your Web Site

Check your web page HTML at http://validator.w3.org or www.anybrowser.com/validateit.html

Check your page’s/site’s CSS at http://jigsaw.w3.org/css-validator

Check your links at http://validator.w3.org/checklink or www.anybrowser.com/linkchecker.html

Check your images for accessibility issues at http://juicystudio.com/services/image.php.

Check your content for readability at http://juicystudio.com/services/readability.php

Check to see if your CSS’s text and background colors have sufficient contrast at www.accesskeys.org/tools/color-contrast.html

Check how your site is viewed on different systems at www.anybrowser.com/siteviewer.html, www.anybrowser.com/ScreenSizeTest.html www.browsercam.com/Default2.aspx

Check your page’s performance and web page speed at www.websiteoptimization.com/services/analyze

Check several things at once with www.netmechanic.com/products/HTML_Toolbox_FreeSample.shtml

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Chapter 7

Keyword and SEO Tools

Google AdWords keyword tool: https://adwords.google.com/select/KeywordToolExternal

Digital Point Management keyword tool: www.digitalpoint.com/tools/suggestion

SEO Tools: www.seochat.com/seo-tools/keyword-suggestions-google

Keyword verification tool: www.marketleap.com/verify

Tell a Friend Scripts

www.plus2net.com/php_tutorial/tell_friend.php

www.javascriptkit.com/script/script2/tellafriend.shtml

Statistics and Web Analytics Tools

www.OneStatFree.com provides a free, simple stat counter service and more advanced fee-based services.

www.Alexa.com monitors web traffic of people who use its toolbar. The site provides lists of most popular sites.

www.trafficestimate.com is a free tool to help estimate the volume of traffic that a web site gets.

www.statcounter.com is a service that offers both free and paid statistics service.

www.iwebtrack.com is another service with free and paid versions of the service.

http://Analytics.google.com (see above)

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Chapter 8

Just a Few of the Many Music Players for Your Web Site

PremiumBeat free MP3 player: www.Premiumbeat.com

The Wimpy Player: www.wimpyplayer.com

Secure-TS Player: fancy skinned secure flash player for under $30. www.tsplayer.com

XSPF Music Player: www.musicplayer.sourceforge.net

Video Editing Tools

Riva FLV encoder: (free trial) www.rivavx.com/?encoder

ConvertTube: www.converttube.com

Flvix: a simple free online video converter. www.flvix.com

Gaffitti: online video editor. http://graffiti.vidavee.com

FlowPlayer: http://sourceforge.net/projects/flowplayer

Tutorial on how to add video to a web site: www.boutell.com/newfaq/creating/video.html

Tutorial on how to add video to a web site: www.2createawebsite.com/enhance/adding-video.html

Flash player: www.macromedia.com/software/flash/about

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Chapter 9

Major Online Retailers

iTunes www.itunes.com

CD Baby www.cdbaby.com

Amazon.com www.amazon.com

Snocap www.snocap.com

The Orchard www.theorchard.com

C/Net’s download.com http://music.download.com

Amie Street http://amiestreet.com/page/for-artists

Sell Swag

Café Press www.cafepress.com/cp/info/sell

Zazzle www.zazzle.com

Mojo www.mojo.com

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Chapter 10

Music Industry Trade Associations

National Association for Recording Merchandisers (NARM) www.narm.com

National Academy of Recording Arts and Sciences (NARAS) www.grammy.com

American Association of Independent Music www.a2im.org

International Federation of Phonographic Industries (IFPI) www.ifpi.org

Songwriters Guild of America (SGA) www.songwriters.org

American Federation of Musicians www.afm.org

Audio Engineering Society www.aes.org

National Association of Recording Industry Professionals (NARIP) www.narip.com

National Association of Broadcasters www.nab.org

International Alliance for Women in Music www.IAWM.org

Examples of Industry Conferences

Billboard Magazine sponsored events www.billboardevents.com/billboardevents/index.jsp

South by Southwest SXSW Music & Media Conference: Austin, TX. www.sxsw.com

Midem: Palais de Festivals, Cannes, France. www.midem.com

Millennium Music Conference http://musicconference.net/mmc12

Audio Engineering Society www.aes.org/events

National Association of Recording Merchandisers www.narm.com/esam/AM/Template.cfm?Section=Convention

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Chapter 11

Resources for E-zines and Distribution of Press Releases

The Ultimate Band List www.ubl.com

CD Baby www.cdbaby.org

BeatWire www.beatwire.com

The Ezine Directory www.ezine-dir.com

Music Industry News Network www.mi2n.com

MusicDish www.musicdish.com (try the open review and “submit your article”)

John Labovitz’s E-ZINE LIST www.e-zine-list.com/titles_by_keyword/music/page1.shtml

Zinester Ezine Directory www.zinester.com/Music-

Dmusic http://news.dmusic.com/submit 

PRWeb www.prweb.com

Resources for Internet Radio Promotion

Rhapsody: www.Rhapsody.com

SomaFM: http://somafm.com 

Pandora: www.pandora.com (for new information, click here)

Live365: www.live365.com

SHOUTcast: www.shoutcast.com

Digitally Imported: www.di.fm

International Webcasting Association: www.webcasters.org

Radio and Internet Newsletter: www.kurthanson.com 

New! www.clearchannelmusic.com/cc-common/artist_submission/index.htm?gen=2 

New! http://www.airplaydirect.com/

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Chapter 12

Lists of Social Networking Sites

The Social Network list: http://mashable.com/2007/10/23/social-networking-god

The Wikipedia list: http://en.wikipedia.org/wiki/List_of_social_networking_websites

Author’s updated list: www.wm4mb.com

The ultimate web 2.0 reference site: www.go2web20.net

Chapter 15

Ringtone Sales Services

Xingtone www.xingtone.com

MyNūMo www.mynumo.com

Lulu: http://www.lulu.com/en/products/ringtones/  (new information)

Phone Sherpa http://www.phonesherpa.com/  (new information)

SMS Messaging Services

GupShup www.smsgupshup.com

TextHQ www.texthq.com/index.asp

Zlango http://zlango.com/products

ZipToPhone http://ziptophone.com

Mobi Design Web Sites

Wirenode www.wirenode.com

Jagango www.jagango.com

WebSite Tonight https://www.godaddy.com/gdshop/hosting/hosting_build_website.asp?ci=9028

Dev.mobi design site http://dev.mobi

Mobi Site Galore www.mobisitegalore.com                

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