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Currently teaching
SOA 312
The Business of Music
This course covers all the basics of the music
business including copyright, publishing, concert promotion,
marketing, record labels, SoundScan, web marketing,
distribution, contracts, artist management, mobile media,
publicity, grassroots marketing, and branding.
BA 310
Organization and Management
This course focuses on how to design organization systems
and effectively manage them. Students completing the course
should understand the universal process of management and
key terminology in the language of management.
BA 621 Marketing Management
This MBA course focuses on complex problems facing
decision-makers in the marketing of goods and services.
Emphasis is placed on the decision-making process, including
assessment of the social, economic, and political
environment in which the organization operates; problem
definition; development and evaluation of alternatives, and
the implementation of the best alternative. Cases in
advertising, sales, marketing research, and strategic
marketing management provide practice in marketing analysis
and decision-making. |
BA 499 Web Marketing for Entrepreneurs
This course covers all aspects of utilizing the web
for small businesses, including web marketing, ecommerce,
web site development, online advertising and publicity.
Students will learn to design effective websites, market
those sites, and create online and mobile media campaigns.
BA 351
Business Internships
In this
experiential course, the student serves as an intern with a
business or non-profit organization. This placement may be
in the public or private sector and is governed by an
agreement signed by the student, the professional
organization supervisor, and the internship director.
Students are expected to be sufficiently motivated to seek
out their own placement site with some guidance from the
internship director.
BA 799 Online Education and New Media Communication
This MBA course focuses on the foundations of distance
education and online training, and how industry can benefit
from embracing innovative, computer-based educational
platforms. The course will involve the examination of best
practices in e-learning and students will gain experience
from developing a variety of practical applications. |
BA 414
Business Policy
This Business Administration
senior seminar focuses on decision making at the executive
management level, the formulation of strategy, and its
implementation in the organization. The course will employ
case studies, laboratory simulation techniques, and computer
spreadsheet analysis.
This past summer semester (2011), one of his students, Wayne
Hurlbert, placed first in all categories in the
international business simulation program Glo-Bus. (Click on
images to the right.)
BA 437
International Marketing
The basics of international marketing will be
taught including the foundations of culture, cultural
understanding, business customs and practices in global
marketing, assessing global markets, and developing
international marketing strategy.
BA 600 Research Methods
This MBA course is designed for beginning graduate students
who have little or no formal preparation in those areas of
research and problem-solving essential for a comprehensive
study of business and education at the graduate level.
Emphasis is placed on the identification of common problem
types and the selection and corresponding use of appropriate
research methods and methods of analysis (primarily
statistical in nature). |
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Courses
previously taught:
3000 History of the
Recording Industry
(3 hrs). Traces the development of the technology, business,
major record labels, and the music recorded as well as
significant individuals in these areas.
4720 Record Retail
Operations (3 hrs). Prerequisites: RI majors - admission
to candidacy and MKT 3820; others RIM 3600, MKT 3820.
Problems and practices of recording industry retailers,
including pricing, inventory control, advertising,
operations and retail locations for audio and video
recordings and printed music.4000
Recording Industry Internship: Business (1 to 6 hrs).
Prerequisites: Senior standing (90 hours), Music Business
sub-core, and approved internship application. Practical
experience for advanced students in a professional recording
industry setting. Pass/Fail.
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3010 Audio for Media
(Same as EMC 3010--taught at Florida State University.) (3 hrs). Examines the theories and
technology used in audio production for music, radio, TV,
and film. Provides the management-oriented student with a
useful vocabulary covering the area of audio production and
provides the production-oriented student with the basic
theory upon which production skills can be built.
4630
Recording Industry Research (3 hrs). Prerequisities:
Admission to candidacy, RIM 4620 or MKT 3820, computer
literacy, and permission of instructor. Provides hands-on
experiences in research in the recording industry.
Involvement in group projects to provide music and consumer
research services to various clients in the industry. Class
is workshop oriented. Previous classes had done projects for
NARM, CMA, RIAA and included artists the Dixie Chicks,
Kenney Chesney, and Faith Hill.
MTSU Graduate classes:
MC 6110 Quantitative
Research Methods
MC 6230 Media in the
Marketplace
MC 6640 Thesis Research
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4620
Marketing of Recordings
(3 hrs). Prerequisites: RI majors - admission to candidacy;
others RIM 3600. Special emphasis on the particular
structures and problems involved in the movement of
recordings from manufacturer to the buying public. Topics include
product marketing,
SoundScan™, promotion and distribution.
3890 International
Recording Industry (3 hrs). Prerequisites: RI majors -
admission to candidacy; others - RIM 3600. Study of the
cultural, media, business, and legal aspects of making and
selling records on a worldwide basis. Specific studies in
foreign record company operations, i.e., production,
distribution, marketing, promotion, and licensing.
Immigration, union and tax implications of artists recording
abroad. 4820
Record Label Operations (3 hrs). Prerequisites: RI
majors - admission to candidacy and RIM 4620 or MKT 3820;
RIM 4620. Day-to-day marketing tasks conducted onsite for a
record label offer students training on the practical
application of the latest marketing software. Must be able
to travel to Music Row and commit to 10 hours per week at a
record label.
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4810
Inside the Recording Industry (3 hrs-online). Prerequisites: RI
majors - admission to candidacy. A comprehensive look at all
aspects of the recording industry from the point of view of
artists and songwriters. Includes video interviews with
Universal artists Sting, Sheryl Crow, Elton John, Fred
Durst, Nelly, and others. Developed in conjunction
with Inside Sessions, a division of Universal Music Group.
4690 New Media Marketing for
the Music Business (3
hrs). Prerequisites: RIM 4620 or permission of the
instructor. This course teaches the student applied
theory on promoting the services and products of the
recording industry through the Internet, and teaches the
student how to create interactive websites for companies
associated with the recording industry.
4800 Nashville Music
Business (3 hrs). Prerequisites: Concurrent with or
subsequent to RIM 4000 or RIM 4010. Acquaints interns and
students working in the Nashville music industry with
industry practices through an historic perspective and
through conducting a research project.
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