teaching

Thomas W. Hutchison received his Ph.D. in Marketing/Mass Communication from Florida State University. His expertise is in the areas of entertainment marketing, consumer behavior, new media marketing, research methods, market research, and distance education. Hutchison is the Director of the School of Business and Management in the College of Business at Husson University and is Executive Director of Academic Affairs for the college. He teaches management, marketing, international business, business strategy, business policy, web marketing for entrepreneurs, and new media.

Hutchison also teaches SOA 312, The Business of Music at The New England School of Communications.

research

Hutchison has conducted research on artists for Sony, RCA, MCA/Universal and Giant/WB Records, Geffen Records, DreamWorks, Warner Music Group, MCA, RCA and Polydor including Faith Hill, Toby Keith, Travis Tritt, The Dixie Chicks, Ricochet, Brooks & Dunn, Kenny Chesney, Sons of the Desert, Gillian Welsh, White Zombie, Sonic Youth, The Roots, Rufus Wainwright, Beck...and more.  Hutchison has also implemented marketing projects for record labels RCA, EMI Christian, Sony Music Entertainment,  Pioneer, Magnatone, Virgin, Sparrow, Compass, Mercury, Provident, Compendia, Universal...and more.

by:Larm presentation 2010
Belmont presentation 2010

publication

Just released in 2010: The Music Business and Recording Industry by Hull, Hutchison and Strasser from Routledge. Hutchison released the second edition of Record Label Marketing in 2009 and in 2008 released a book titled Web Marketing for the Music Business,  through Focal Press. He was also writer and editor of the first edition of Record Label Marketing with colleagues Amy Macy and Paul Allen, published by Focal Press in 2006.  Previously, Hutchison was a contributing author to CyberMarketing: Your Interactive Marketing Consultant (1997) and Interactive Marketing: The Future Present (1996).

music

Hutchison is a veteran musician/bass player and has performed onstage with John Kurzweg (producer of Creed), members of The Allman Brothers, The Drifters, Billy Dean, Ray Charles...and more. He was a member of The 8 of Us, The Tallahassee Band, The Rainbow Band, Hutch n' Hoss and Hutch & Brand. He has also performed with former students Erin Enderlin, Eric Paslay and the Karg Brothers.

other hobbies

Sea kayaking, hiking, whitewater canoeing, photography, mountain biking, travel, home renovations.